This opinion piece out of Australia, is all about communication. The scientists have been hammering their message that climate change is real, it’s a clear and present danger, and, yes, we’ve caused most of it ourselves by burning fossil fuels in our cars, factories, and power plants. However, the scientists’ facts, figures, graphs, and consensus touting have mostly fallen on deaf ears. Climate boredom is rampant. What’s lacking is emotion.
The facts need to be tied to human concerns. To project climate trends to 2100 causes MEGO (My Eyes Glaze Over) in most people. Some savvy scientists have added human timelines to the projections — your lifetime, your kids’, your grand-kids’. That connects. A light goes on. Understanding dawns. Now, let’s converse.